Lost in the world

A newly released video for Kanye West’s “Lost in the World,” off his brilliant 2010 album My Beautiful Dark Twisted Fantasy. The video is directed by Ruth Hogben, a fashion filmmaker who has worked with Lady Gaga, Maison Martin Margiela and Alexander McQueen. Hogben has said that “Lost in the World” has been a year in the making and that she and West collaborated throughout the entire process.

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